Our Story
Our journey began with a shared dream between a Daughter and her Father!
To Make Fashion Affordable, Comfortable, and Accessible for Every Woman.
We Wanted to create styles that feel modern yet stay deeply connected to our roots. You’ll see contemporary silhouettes, but with Indian prints, colour, and traditional touches woven into every design.
Our vision was simple When you look at the price tag, it should make you smile. When you wear our clothes, they should make you feel confident and at ease. And even after many washes, they should never lose their charm Just like your spirit.
My father believed that when you wake up, Get dressed, Instantly feel good in what you wear, it gives your day the perfect start. That belief is stitched into everything we create.
We design everyday fashion for real women Whether you’re heading out for a casual day, staying in or celebrating festivities. If you’re looking for something light ,charming, yet easy, we’ve got you.